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Eric Goldman

Management Consulting

Hi, I'm Eric Goldman. Welcome to my profile!

Eric Goldman's Bio:

35 years in B2B/C in growing and optimizing businesses. Founded or Co-founded: Disus Consulting Inc. a custom software house providing multi-million dollar systems to NASA, EXXON, Nestle, Canron, Algoma, Dofasco and Stelco Steel, Plessey, Regional Bell Operating Companies, etc. TSB International - designed and manufactured hardware and software systems used by the world's TelCos including Plessy UK, Australia (Telstra), Swiss PTT, Northern Telecom, Bell and the RBOCs. Company went public on the TSE. DEFT Software Inc. - marketed and sold its Computer Aided Systems Engineering product called Deft. The company was acquired by Sybase Attempted to solo-circumnavigate on a 47-foot sailing catamaran. Sailed more than 13,000 miles and was caught by Hurricane Olga enroute from New York to Bermuda. Obviously survived, but came to understand in that storm that true wealth is measured in relationships; sold the boat and returned to Toronto. Gossamar Inc. Strategy, Marketing and Automation: The inltelligent way to grow and optimze your small business. Contact us to begin your Discovery Process and stop losing ground today. Written two books: The Deft Way to Run a Software Project (1988), and a novel (October 2008), entitled Napoleon's Gambit: Sailing through history to commit the perfect crime. Worked in Canada, USA, Europe, Australia, New Zealand and South Africa. My speaking engagements have covered, CASE, The Software Development Process, Inbound Marketing, Automation and Software Development, Content Design for Inbound Marketing and Automation, and Process Optimization.

Eric Goldman's Experience:

  • President and Founder at Gossamar Inc.

    August 2008 - Present

    Gossamar: Strategy, Marketing and Automation. The intelligent way to grow and optimize your small business. Services: Strategy, Inbound Marketing (SEO, Social Media, PPC, Redirects), Process Optimization (workflow and process analysis and redesign), and Automation design and software development. Please visit www.gossamar.com

  • President and Co-Founder at HealthoZone Inc.

    1993 - 2002

    Expert System delivering dietary care. The service's approach and medical care functionality was designed by a team of doctors, dietitians, nutritionists, chefs and software developers. The system provided expert dietary care to people, doctors, clinics and hospitals. It analyzed people's eating habits and their preferences and then produced a menu of 5 eating episodes a day (3 meals and 2 snacks), along with recipes and a shopping list of ingredients, all based on their favorite ways to eat. Doctors and hospitals across Canada including the Ottawa Heart Institute, treated more than 4,000 people. But selling anyone a diet is a difficult process and after trying everything I knew, and after getting much "expert advice", I eventually came to understand that you can sell things to people that they want but don't need, but you can't sell them anything they need but don't want. We closed the company.

  • Director of DEFT Tools at Sybase Inc

    1991 - 1993

    I was hired by Sybase when they acquired my company Deft. My mission was to design and build a product merging Deft and Sybase technology, to model a company instead of just its systems. Unfortunately the project never succeeded - (many issues to do with culture shock created in both engineering departments as a result of the acquisition).

  • CEO, President and Founder at DEFT Software Inc,

    1988 - 1991

    DEFT designed, marketed and sold a CASE product called Deft, which allowed people to model software systems on a Mac, compile their designs (an error check and translation to object code), and generate the resulting computer application, to run on a VAX/VMS system using an RDBMS (Oracle, Sybase, RDBMS, or DB2.) Deft was able to reverse engineer one of these RDBMS schemas into its dicitonary, produce a model of the database and then generate the code into your RDBMS of choice. Established a network of distributors for the product in Sweden, Denmark, Norway, France, UK, Australia, USA and Brazil. The company was acquired by Sybase because they recognized the increase in productivity it offered their own users. A programmer using Sybase at that time interacted with it via its Application Program Interface (SQL and C computer languages), on a CRT computer screen with green horizontal and vertical bars to shape input forms and fields which the user tabbed through. Deft offered these programmers a Macintosh GUI with drag&drop editing to design forms & reports; models to design and create their databases and triggers (stored procedures); and program logic, thus greatly reducing the need to write computer code.

  • VP Software Development and Co-Founder at TSB International

    1982 - 1988

    TSB designed and built hardware and software products aimed at large TelCos. The product began life as a Call Detail Reporting system with the hardware located on each client's premises, connected via dial-up lines to a central Service Bureau. We developed this further into alarm monitoring and control systems using a variant of the hardware placed adjacent to each telephone switch (Central Office or Exchange), connected to the Main Control center for each TelCo. The company went public on the TSE in the early 90s.

  • Vice President and Co-Founder at Disus Inc

    1980 - 1988

    I co-founded the company with 4 other partners and subsequently built our custom software development business to provide large-scale solutions to clients such as NASA, EXXON, Neslte, Canron and many other F500 companies in Canada, the U.K, Europe and Australia. I learned a great deal about the software development process managing these projects, and invented the Computer-Aided Software Engineering tool (later to become Deft) while designing these systems. Using Deft, I analyzed workflows and processes for many of the these organizations, resulting in large scale projects to implement the newly optimized systems.

Eric Goldman's Education:

  • Infusionsoft ICC

    Activities: As an Infusionsoft Certified Consultant we are a licensed reseller of the products, and we provide on-boarding and training services, as well as strategy, design and implementation help.

  • University of South Africa/Universiteit van Suid-Afrika

    1978 – 1982
    Dip.Datametrics
    Concentration: Computer Sciences and Information Systems

Eric Goldman's Interests & Activities:

Strategy, Marketing and Automation of all kinds. Sailing, Reading, Woodworking, Photography and Writing.




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